Snoop Dogg is one of the more well-known cannabis icons. So it should come as no surprise that Atlas Global signs deal with Snoop Dogg. The cannabis-based global marijuana company signed an “exclusive international licensing agreement with the hip hop artist that will last up to five years.
What are the Details of Atlas Global Signs Deal with Snoop Dogg
When Atlas Global signs deal with Snoop Dogg, it allows them to use the rapper’s likeness and other intellectual property “to produce, package, manufacture, distribute, sell, advertise, promote and market cannabis flowers, pre-rolls, concentrates, oils, edibles, and personal vaporizers” for adult-use marijuana products in Canada, Germany, Israel, and Australia.
The financial terms of Atlas global signs deal with Snoop Dogg were not revealed.
“Consumers love Snoop and our collective goal is to deliver premium products in all cannabis categories that will consistently exceed customer expectations,” Atlas Global CEO Bernie Yeung said in a statement.
Snoop Dogg also weighed in on Atlas Global signs deal with Snoop Dogg saying, “I chose Atlas to represent and launch my new brands for their innovation and global reach. I am excited to work with their team to select my favorite strains for my brands and fans. You know they will be amazing because they will be personally approved by me.”
Why Snoop Dogg?
Anyone who is familiar with the rapper should know why Atlas Global signs deal with Snoop Dogg. He has long established himself as a cannabis icon.
Calvin Broadus, AKA Snoop Dogg, has signed deals with cannabis companies before. In 2016, he inked a deal with Canadian cannabis producer Tweed. The three-year contract granted the company exclusive rights to use content and brands owned by Snoop’s company, LBD Holdings. Snoop received an undisclosed amount of cash and stock in exchange for allowing the company to use his properties.
He also became the rep for an Israeli cannabis start-up, Seedo in 2019. The company sells fully-automated indoor cannabis growing devices that allow users to grow in a pesticide-free environment. The rapper’s role was to “educate consumers on the environmental benefits and social opportunity of Seedo’s home and commercial grow technology.”
Snoop has also invested in marijuana companies. One of his more notable partnerships was with the company Metrc which operates seed-to-sale tracking systems in 11 states. When the company was seeking to raise $50 million to expand its operations, the rapper chipped in and led the funding round.
The musician was also active in the movement to make marijuana legal on a federal level. He teamed up with Charles Koch and criminal justice reform champion Weldon Angelos to form the Cannabis Freedom Alliance which serves to change the minds of Republican lawmakers who are on the fence or totally against legalizing marijuana. The progress the committee made is unclear but people are still fighting to make cannabis federally legal.
Snoop Dogg also owns more than one cannabis company. Leafs by Snoop was launched in
Denver, CO in 2016 and is distributed in Canada by Canopy Growth Corporation, a major marijuana and hemp producer launched by the rapper along with Martha Stewart.
At the end of the year, Snoop Dogg announced that his record company, Death Row Records, would be launching its own cannabis brand. Death Row Cannabis will be featuring flower as its inaugural product. It will also be selling diamond-infused pre-rolls with iridescent silver packaging and gold accents showcasing a redesigned version of the brand’s prisoner logo with the left hand holding a joint.
If you look at Snoop Dogg’s song collection, you will that weed is one of his favorite lyrical subjects. Favorites include, “Smoke the Weed”, “ Smokin’”, “No Bammer Weed”, “Smoke Weed Everyday” and many more.
“Since I’ve been at the forefront of the movement for over 20 years now, I’m a master of marijuana,” Snoop has been quoted as saying.
About Atlas Global
Those who are interested in Atlas Global signs deal with Snoop Dogg may want to know a bit about the company.
Atlas Global is known for selling premium cannabis products and flower. They use innovative cultivation methods to meet the needs of their clients. Their goods are ideal for medical use and recreation.
The company combines decades of medical and cannabis knowledge to produce products on its 160-acre land site and production facility. They combine their expertise with cannabis genetics and science-based growing methods. They are dedicated to bringing the highest quality goods to their clients.
In addition to selling their own brand, they also partner with other brands to offer a diverse portfolio. The companies they carry include Brindle Farms. Great Gardener Farms, Ghost Drops, Aircraft, and more. They have exclusive distribution rights for Canada and international markets.
Atlas Global signs deal with Snoop Dogg is certainly exciting news. We look forward to seeing where the partnership will go in the coming years.